Our Team

Meet The Great Team Here At Elite Fitness!


Olly Dial


Olly is a fat-loss expert, health and fitness professional, fitness author and motivational coach with over a decade of experience. He holds a degree in level 2 & 3 Personal Training, and is Precision Nutrition trained from one of the world’s leading nutritional qualification providers. He has worked in some of the top gyms in London and trained thousands of clients including professional athletes and royalty. 

In February he realised his dream of opening his own state of the art Gym & Fitness centre days after winning Northumberland’s sole trader of the year award 2018.

He wants to teach everyone that anything in life is possible, if you want it enough go out and get it, if someone says you can't tell them that you can, believe in yourself and what you are doing even if others don't. We’re not here for a long time so make every second count and when you leave this earth leave with no regrets behind because we don't get a second chance. Don't be scared of failure, making mistakes or being perfect because you don't need to be perfect to get what you want, to do what you want, to have what you want or to be who you want. Spend your life making your dreams a reality.


  • Level 2 Fitness Instructor

  • Advanced Level 3 Personal Trainer

  • Precision Nutrition Qualified

  • Level 2 Circuits

  • Level 2 Kettlebells

  • Level 2 Vipr

  • Life Style & Motivational Coach

  • Fitness Author

  • Northumberland Soul Trader of the year award


Lydia Cowan

Lydia is a confident, friendly, committed individual with a wide experience of fitness instructing and personal training. She is extremely passionate about fitness and well being, as well as being hard working and reliable. 

She has been a qualified fitness instructor / personal trainer for over 10 years now, working in various gyms and health clubs, delivering and coaching fitness.


  • CYQ Advanced Personal Trainer – Level 3

  • CYQ Client lifestyle Level 3

  • CYQ Weight and Nutrition Level 3

  • CYQ Fitness instructor – Level 2

  • Lifestyle and activity coach 

  • Level 2 Spinning Instructor 

  • Level 2 Boxercise Instructor 

  • Level 2 Body Pump

  • Level 2 Circuits 

  • Level 2 Fitball & Tone


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Melanie Lloyd

Mel is 34 years old, and has been interested in the fitness industry for the past 5 years. She runs the organisational structure of the business, keeping all administrative aspects in check as a director and staff member.

She is also level 2 & level 3 PT qualified, and will soon be bringing a mobile service to the Elite Fitness portfolio, offering you training from the comfort of your own home.


Wayne Mallaburn

22-year-old Wayne has been interested in Health, Fitness and bodybuilding since the age of 15, his passion lies in weight and strength training, Wayne is Level 2 qualified and loves to motivate and transform people’s bodies and mind. Wayne is joining our Elite Fitness team and is excited to show Alnwick what he has to offer “its great to be part of such an amazing team at such a exciting time for the business and I can’t wait to see the Elite fitness family grow, we have the best facility in Northumberland and even better members!”


James Watling

James has been involved in the Fitness industry for over 20 years, coaching Professional Athletes and Sports Teams, delivering lectures on Nutrition-Health and fitness, Writing for several fitness publications whilst Developing and Designing Supplements for several Nutritional Companies.

I began my 30 years Martial Arts study with Muay Thai boxing. whilst studying these disciplines : Shotokan and Wado Ryu Karate , Praying Mantis and Wing Chun Kung Fu, Full Contact and Chinese Kickboxing, Judo , Gracie Barra Jujitsu , with Amateur and Professional Boxing.

  • WKA British Amateur Team -World Championships -1999 Beirut-

  • WKA amateur British full-contact Super Cruiseweight champion

  • WKA amateur World full contact cruiserweight Silver medalist

  • WKA English professional kickboxing cruiserweight champion

  • WKA 3x British Professional full contact super-light heavyweight kickboxing champion

  • WKF British full contact Light Cruiserweight Kickboxing Champion

  • IKF Worlds #1 light Cruiserweight kickboxing champion 2005-2014

  • WKF World #1 light Cruiserweight Contender 2012

  • WKO World Title Contender 2018

I am now based at the Dynamic 'Elite Super Gym' In Alnwick coaching 'Alpha Jnr' Sessions for young people and Adult 'Power Kickboxing' Sessions.